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Provide forums for the discussion of current and future issues impacting the hospitality and tourism industry, with a view to contributing effectively to the industry and the government’s aim to establish Malaysia as a tourism destination
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Identify and study problems arising in hospitality and tourism education and training and to discuss these problems with, and/or bring them to the attention of relevant ministries, government agencies, professional bodies and the industry at large
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Protect the legitimate interests of members, in particular, to discuss with government ministries, agencies, institutions and organisations on matters pertaining to policy, legislation standards in training and education and other matters deemed relevant to members
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Seek representation on committees/councils/boards set up by government and non-government organisations concerning hospitality and tourism education and training
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Encourage the improvement of teaching methods and the use of technology, and to encourage the exchange of best practices
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Create a culture that facilitates open exchange of curriculum ideas and experiences throughout the continuum of education
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Promote and disseminate relevant, high quality research
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Collaborate in the promotion of hospitality and tourism careers and use communication for public relations to enhance the image of hospitality and tourism education
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Facilitate networking and contacts among groups of common interest (special interest groups) in the field of tourism and hospitality
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Encourage assessment and enhancement of quality hospitality and tourism education
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Extend knowledge pertaining to hospitality education.