VISION: Malaysia as the Centre of Excellence for tourism education.
MISSION: As the Association for tourism educators, we will lead the advancement in tourism education, share ideas and disseminate knowledge so as to contribute effectively to the development of the tourism industry.
This mission is the journey towards our Vision. We have identified 6 thrust areas for which goals and strategies will be developed at a later stage. The areas are listed below.
THRUST AREAS:
1. Training and Development
2. Research and Database Management
3. Partnerships and Networking
4. Government and Inter-Agency Liaison
5. Publicity and Promotion
6. Provision of Consultancy Services